jobstreets CRM MarTech Expert Gojek Jakarta

jobstreets CRM MarTech Expert Gojek Jakarta

About The Role

jobstreets | As our CRM MarTech Expert, you’ll take the wheel in managing the campaign journey implementation and development for GoPay customer lifecycle programs and country marketing communications across multiple use cases.

Working closely with the Head of CRM, CRM MarTech Lead, you will configure and develop technical integration of GoPay customer lifecycle journeys and tactical communication campaigns through various inbound and outbound (non-paid) channels.

Additionally, you will collaborate with the GoPay Customer Platform team in developing CRM tools and platforms to enable world-class, scalable campaign configurations.

You will have a direct impact on the incremental growth of GoPay in the market through scalable, personalized, relevant, and contextual communication and increase in the engagement and retention of our users.

What You Will Do

  • Implement lifecycle automation programs and country product marketing and tactical campaigns via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
  • Develop and optimize process, SLAs, and other key performance indicators to ensure the campaign launch/ deployment is conducted in an efficient, timely, and high quality manner
  • Identify improvement areas, use cases for CRM campaign management tools, and audience management capabilities for the development roadmap
  • Manage the creation and updating of emails, push notifications, landing pages, forms, and reports for campaigns and webpages
  • Develop communication templates for consistency and effectiveness in accordance with branding guidelines and best practices
  • Plan, update and manage the prioritization of the campaign communications calendar

What You Will Need

  • A BS/MS in Engineering, Computer Science, Business, Marketing, or equivalent experience
  • At least 3 years of CRM marketing experience, preferably within the online e-commerce, telecommunications, airlines, or other relevant service industry
  • Proficiency in launching CRM campaign/customer journey implementation and experimentation through advanced CRM tools (e.g. Braze, Leanplum, Clevertap, SalesForce)
  • Good knowledge of HTML/CSS, scripting, and SQL will be a plus
  • Well-versed with workflow / task management tools (i.e Jira, Asana, Favro), capacity planning, and reporting
  • Strong knowledge of conducting experimentation and A/B testing
  • Ability to work effectively within a high pressure environment where prioritization is essential

About The Team

Our GoPay Marketing team consists of 30+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who represent the voice of the users to ensure they are heard and actioned on to enable sustainable business growth.

We like to visualize ourselves like a small yet powerful engine that will drive the growth of GoPay users across multiple day to day use cases, making us one of those highly critical apps day users simply cannot live without.

We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.

Our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.

The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

Gojek is Southeast Asia’s leading on-demand platform and a pioneer of the multi-service ecosystem model, providing access to a wide range of services including transportation, food delivery, logistics and more. Gojek is founded on the principle of leveraging technology to remove life's daily frictions by connecting consumers to the best providers of goods and services in the market.

The company was first established in 2010 focusing on courier and motorcycle ride-hailing services, before launching its app in January 2015 in Indonesia. Since then, Gojek has grown to become the leading on-demand platform in Indonesia, with additional operations in Vietnam and Singapore.

The Gojek platform now comprises over 2.5 million driver partners across the region. Gojek is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.

Gojek is dedicated to solving the daily challenges faced by consumers, while improving the quality of life for millions of people across Southeast Asia, especially those in the informal sector and micro, small and medium enterprises (MSMEs).

The Gojek application is available for download via iOS and Android.